![]() ![]() What is the new Authenticity Guarantee?ĮBay's Authenticity Guarantee applies to watches and sneakers.ĮBay is one of the world’s largest marketplaces for luxury watches and it recently rolled out a new program called its Authenticity Guarantee. So your chances of finding a first edition vinyl record, vintage decor to match your grandma’s home, or a Princess Diana Ty Beanie Baby are higher than if you searched on Amazon, Walmart, or similar marketplaces. The appeal of eBay, at least in comparison to other current online dealers, is that anyone can auction or sell something. Commonly searched or bought items appear near the top, and a section of “Today’s Deals” appears when you scroll down. The homepage of the site looks familiar, almost like Amazon’s landing page. Now, eBay has fashioned itself a marketplace that’s small-business and buyer friendly. At the time, according to a New York Times article, the number of auction listings on the site took a 5 percent dip-a possible sign that users were feeling less safe about making purchases through the marketplace. Its approach included limiting the number of items a vendor can sell using one or three-day auctions and rolling out geographic restrictions on sales of luxury items from certain areas in the world where piracy is prevalent. While there is no law against selling replicas and knockoffs, an overall feeling of buyer-beware followed.ĮBay began to move away from a hands-off approach in 2007 in an effort to combat the sales of counterfeit items. alleging that eBay was selling counterfeit products. Just prior to this effort, eBay had faced lawsuits, including one from Tiffany & Co. Since 2007, eBay has made a concerted effort to try to change its relationship with customers, to varying degrees of success. With eBay making an increasingly larger presence in the luxury goods market, it begs the question of whether it’s smart to buy such high-ticket items from a third-party seller.Īccording to a June 2019 report by KDMarketinsight, the pre-owned luxury market is expected to grow at an annual rate of 10.8 percent and is estimated to be worth an astonishing $45 billion by 2024. Almost everyone knows someone who was scammed by a seller-or a buyer-on eBay. When you’ve been around longer than most, you’re bound to have collected a few war stories. Online marketplaces, auction sites, and consumer-to-consumer platforms are where bargain hunters go to find deeply discounted and hard-to-find items, and there is no question that eBay can be one of the best venues for finding fresh-to-market vintage pieces as well as new “grey market” items that offer luxury goods at comparatively lower prices.ĮBay is one of the most well-known and long-standing third-party seller platforms. You may find it more profitable to set your desired Buy It Now price and let the listing run longer.Everyone loves a good deal. If only a couple of people see your listing in that time, the item is unlikely to sell for its highest price because there will be less of a bidding frenzy, no matter how rare your item is. You might possess something valuable, but how many people actually want to buy it? If the buying pool is slim, those people might not see your listing immediately-or ever, if they don't use eBay.Īuctions run for 10 days maximum. How Many People Want Your Item?ĭo your best to establish what the demand is for your item. Without further ado, these are the questions to ask yourself to decide between an auction and Buy It Now. On the other hand, there's an auction, which runs for a specified number of days and lets buyers bid increasing amounts to win the item.īut which of these eBay selling strategies is the best? As you might imagine, the answer to that question isn't simple, and it depends on a range of factors like the rarity of your item, how quickly you want to sell it, and how many people you wish to see your listing. ![]() On eBay, Buy It Now is the name for a fixed price listing that runs indefinitely until sold.
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